VIRUS JOINS FORCES WITH UFC BANTAMWEIGHT STAR TJ DILLASHAW
VIRUS Performance welcomes TJ Dillashaw, professional MMA and UFC athlete, as the newest addition to their team as a sponsored athlete and apparel partner for the fast growing athletic clothing company.
“We are extremely proud to announce our partnership with TJ. His proven abilities, focus and star power will be a great foundation for our partnership,” stated Eugene Yasutomi, Vice President of Marketing. “His athletic ability combined with unique style is one of the most well respected in mixed martial arts, and we are honored to officially have him part of our team.”
Dillashaw, collegiate wrestler at Cal State Fullerton, qualified for the Division 1 NCAA Nationals Championships three times finishing in the top ten. Introduced to Mixed Martial Arts by his former assistant wrestling coach, UFC veteran and VIRUS Athlete Mark Munoz, TJ decided to dedicate himself to the sport of MMA and to full time training after graduation. In 2011 TJ was cast on the 14th Season of The Ultimate Fighter where he fought his way to the finals. The success on the television show lead to a contract in the UFC. TJ became the UFC Bantamweight Champion on May 24th, 2014 and is currently a coach on “The Ultimate Fighter 25” opposite his opponent for the UFC Bantamweight title fight scheduled for International Fight Week, July 2017.
According to Yasutomi, much of the excitement for VIRUS surrounding the new collaboration with TJ is the ability to develop apparel put into direct action in the sport. “We are going to have specially designed training gear for these athletes and have the unique opportunity to help work with one of the top MMA fighters in the world, TJ Dillashaw -- we sincerely believe this combination will contribute to a successful and impactful partnership in the MMA community for fans and practitioners!”
“In addition, VIRUS is scheduled to develop signature tees for Dillashaw in the lead up to his main event fight,” stated Yasutomi. “We feel the Dillashaw tee will be a true testament of his focus and dedication to this fight and a fun one for fans.”
TJ says he is beyond thrilled to be a part of the VIRUS team. “I am very happy to be joining the VIRUS Team. They are an awesome company and I’m looking forward to a great partnership together!” stated Dillashaw.
TJ is currently training with VIRUS’ CoolJade compression collection during his heated training sessions, designed and developed to reduce skin surface temperatures for use in high temperatures. He also utilizes the Energy Series infused with Bioceramic during recovery, designed to help athletes perform longer and recover quicker. These products are exclusively created to fit each individual athlete for intense training programs.
“I love wearing compression wear when I train and when I learned about VIRUS’ technology they made for training and recovery, I had to try it out firsthand. I look forward to the development of a specialized collection for martial artists!” said Dillashaw.
VIRUS has partnered with many top MMA athletes to help in designing the best clothing for training and competition. Utilizing their professional expertise and feedback, VIRUS is able to tailor these pieces exclusively for MMA performance. This developmental process has led to recent fabric and construction breakthroughs that focus on performance, endurance, and recovery.