VIRUS MAKES ENTRANCE INTO WOMENS RECREATIONAL APPAREL
Huntington Beach, CA – May 2017 – VIRUS is proud to announce the initial launch of their upcoming collection. The all-new recreational collection dubbed “TECHREATION” will debut at the Active Collective show in Huntington Beach this July. The initial launch includes 3 women’s leggings; a full length, 7/8 lengths and a crop - in two color ways. If you love the idea of VIRUS offering a collection focused on life beyond training, then take a moment to check out what VIRUS has just added to the mix.
VIRUS in constantly working on offering better solutions for athletes and customers and this new TECHREATION line is an example of that. “We gave a great deal of thought to what our customers were looking for and listened to the feedback from women athletes looking for something to wear post workout,” stated Ryan Rubiano Chief Creative Officer and VIRUS co-founder. “We strongly believe this category and future collection will expand our offering to our customers that are looking for something to wear thought the day”.
The initial offering a of six piece will be followed up with a full range collection of tops and bottoms. The leggings will feature a 4 ½ inch comfort waistband with a hideaway pocket. The fabrics selected will be focused on comfort from a nicely blended nylon/poly with spandex. The tops will be designed for pairing with the bottoms and layering . “The collection will channel inspiration from the Yoga world, while allowing for a stylish presentation for all uses” states Rubiano. “We are dedicating much energy and focus for this release to come”. “Stay tuned for our upcoming release and fashion show this summer.” VIRUS intends to launch during the Active Collective with a fashion show were they are inviting influencers and athletes to share in the fun.
Click the link to learn more // https://virusintl.com/collections/techreation
Founded in 2010, VIRUS uses the most advance fabric technology to create athletic apparel that elevates athletic ability to the highest potential. Using the earth’s natural resources, VIRUS created fabrics that provide ultimate cooling, warming, and recovery benefits. Paired with an innovative anatomical design, compression technology, and revolutionary comfort and feel, one can have the confidence of knowing that they are wearing the best athletic apparel to support their passion.