VIRUS SET TO UNVEIL SPRING 2017 COLLECTION IN LA, MIAMI
CA – January 2017 – VIRUS is set to release their seasonal offering being debuted: the all-new Spring 2017 Collection. This unveiling will take place at the LA Fit Expo in at the Los Angeles Convention Center Booth #449 from January 7-8 and the Miami Wodapalooza Fitness Festival from January 12-15. If you love the idea of the newest technology and design in fitness apparel, then take a moment to check out what VIRUS has just added to the mix of their innovative performance lines.
VIRUS in constantly working on offering better solutions for fitness apparel and the new 2017 Spring line is an incredible example of that. “We gave a great deal of thought to what our customers were looking for and listened to the feedback from our professional athletes and fitness trainers who helped test the products,” stated Ryan Rubiano, co-founder and Chief Creative Officer. “We strongly believe this new collection takes it to a whole new level in design and innovation. The colors will add a new vibrancy to the line that hasn’t been done before in the past.”
The 2017 VIRUS Spring Collection is a total of twenty pieces, specifically created to stay cool, dry, allow for range of motion and comfort during workouts and activity.
The women’s collection has 3 all new compression leggings – featuring a new mesh mixed pattern, and a 7/8th length compression pant with 3’ waistband. “Limited edition colorways add some fire to the lineup.” Adds Rubiano. In addition VIRUS added all new tops. The tops pair well with the leggings but also add some very unique and first time innovations – including the new “Elite Crop Tank” that includes a sports bra within a crop top made with the Cool Jade patented fabric.
The men’s collection features a complete reinvention of their emerging but very successful men’s shorts engineered for many training styles and activities associated with their athletes and customers. This Spring Collection offers two entirely new shorts. The HEX short features a new closure system, small side zip pocket and slim line design. The VELOCITY short features a comfortable and cool waistband, two side pockets and scalloped finish. Both have no Velcro in the closure to ensure comfort and long term reliability.
Also, 2 new StayCool ¾ length tech pants that features all new fabric and colorways. Dubbed the Manpri by many weightlifters – there is a new spin on the fun. Featured in the line is a remix of the popular RX8 a limited edition compression pant as well as limited edition Compression shorts that won’t last long.